From the 27th to October 1st, COEX in Samseong-dong, Seoul
Consultation on the purchase of 924 tourism companies in 33 countries, including Gumi

2022 Medical Tourism International Travel Mart 2022 Seoul International Travel Mart Poster


"Seoul International Travel Mart," the largest venue for tourism industry exchanges in Korea, will be held on-site three years after the outbreak of COVID-19.

Seoul Metropolitan Government and the Seoul Tourism Foundation (CEO Gil Ki-yeon).The foundation below) announced that it will hold the 2022 Seoul International Travel Mart (SITM) and the 2022 Seoul Medical Tourism International Travel Mart (SITMMT) face-to-face at COEX in Samseong-dong, Seoul, for five days from the 27th to October 1.

This Travel Mart will preoccupy the tourism market in the wake of the infectious disease cycle and actively promote competitive contents of the tourism industry such as health and wellness (health care), which are emerging as new daily tourism trends, to attract domestic and foreign tourists.

924 tourism companies (611 Seoul International Travel Marts and 313 Seoul Medical Tourism International Travel Marts) from 33 countries, including Asia and Gumi, will participate in the Yang Travel Mart, and 140 overseas buyers will participate in 1:1 video and on-site consultations with domestic sellers in the tourism sector.

Video counseling will be held from the 27th to October 1st, and on-site counseling will be held at the COEX Grand Ballroom for two days from the 28th to the 29th.

"Seoul International Travel Mart" will be attended by 221 overseas buyers (95 face-to-face on-site counseling) and 390 domestic sellers, with 1,972 pre-consultation (PSA) scheduled.

The "Seoul Medical Tourism International Travel Mart" will feature 114 overseas buyers (45 face-to-face on-site counseling) and 199 domestic sellers, with 885 pre-consultations (PSA).

Through the consultation meeting, exchanges such as sharing trends in the mutual tourism market, information on tourism products and corporate promotion in preparation for the new daily era, and establishing a contact system are expected to take place actively.

The opening ceremony of the event will be held at 6:20 p.m. on the 28th at COEX's Asem Ballroom, and Mayor Oh Se-hoon will attend in person to deliver a message of hope to domestic and foreign tourism industry officials to cheer for the preparation of the new daily tourism era.

The Seoul Tourism Briefing (28th-29th) will introduce Seoul's new tourism contents and beauty tourism startups (Virtual Live) such as Seoul Festa, Seoul Light Chorong Festival, and Seoul Mountain Tourism.

In addition, medical tourism briefing sessions will be held in collaboration with Incheon City, Gangnam-gu, and tourism companies (comedy clubs) that are leading the trend of smart technology (intelligent technology).



Under the theme of "Coping with Fusion in the Era of Pandemic," domestic and foreign medical and wellness tourism experts will share the trend of the medical and wellness industry and seek strategies for strengthening competitiveness in Seoul.

Professor Jin Ki-nam of Yonsei University, chairman of the Seoul Medical Tourism Promotion Council, will attend as a host and debater, and Lászl P Puczko, founder of the Health Tourism Center (HTWWW), will speak as a keynote speaker on the boundary between medical services and wellness.

A total of eight domestic and foreign medical and wellness (health care) tourism experts will attend as speakers and debaters, and related programs will be broadcast live online on the official websites of Seoul International Travel Mart (sitm.or.kr) and Seoul Medical Tourism International Travel Mart (sitmmt.or,kr).

The Seoul Tourism Promotion District, which was established in the lobby of the COEX Grand Ballroom and operates for two days from the 28th to the 29th, is a "Seoul Beauty/Art Pop-up Store." You can meet various attractions of Seoul tourism, including the Experience Zone (Virtual Live 프 Frinker Korea 빛 Light Glim), the Exhibition Zone (Long-term Shop 유 Unique Good Company 100100 Location), and the "Hobby Beyond Space" Experience Zone (Agustry 오 Omolrae 문 Mooncadem).

The Seoul Tourism Promotion Zone will showcase various programs such as yoga, beauty, tattoos, and musical instrument performance to experience the contents and services of tourism startups (sprout companies) fostered and supported by the Seoul Metropolitan Government.

In the case of the public relations area, ordinary citizens who are not sellers or buyers participating in the Travel Mart event can freely watch it, and it will be released on the official YouTube account of Seoul through on-site sketches (simplification).

In addition, there will be an annual meeting (29th) of Seoul Medical Tourism Cooperation Agency, which shares best practices for exchanges and cooperation projects among medical tourism cooperation agencies, and a pre-survey trip to Seoul for overseas buyers who participated in business consultations.

The Seoul Tourism Pre-Exploration Tour (Fam Tour) consists of a total of three courses: new tourism resource experience-medical, wellness-beauty, and wellness (health care), and visits hiking, Cheong Wa Dae, and beauty houses to experience Seoul tourism.

Choi Kyung-joo, director of the Seoul Tourism and Sports Bureau, said, "We hope this travel mart will rebuild the domestic and foreign tourism industry network and preoccupy overseas travel demand to signal a recovery in the Seoul tourism market."
 

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