- Beauty and health care Seoul tourism start-ups (sprout companies) and other new daily trends
- Preparing to greet guests in the domestic and foreign tourism industry.Invite 140 overseas buyers from 33 countries
- Mayor Oh Se-hoon, a message of support to the domestic and foreign tourism industries at the opening ceremony held at COEX on the 28th (Wed)
Photo = 2022 Seoul International Travel Mart (SITM) poster 서울
Photo = 2022 Seoul International Travel Mart (SITM) poster 서울
[Discovery News = Reporter Jung Ki-hwan] The largest tourism industry exchange venue in Korea will be held to preoccupy the tourism market and greet domestic and foreign tourism industry guests in earnest in the wake of the epidemic.

The Seoul Metropolitan Government and the Seoul Tourism Foundation (CEO Gil Ki-yeon) announced that they will hold the 2022 Seoul International Travel Mart (SITM) and 2022 Seoul Medical Tourism International Travel Mart (SITMMT) at COEX for five days from September 27 (Tue) to October 1 (Sat). It has been three years since the outbreak of COVID-19.

In order to actively promote competitive contents of the tourism industry such as health and wellness (health care), which are emerging as new daily tourism trends that will lead the future of Seoul tourism in the era of infectious diseases, it will be held in conjunction with "2022 Seoul Medical Tourism International Travel Mart."

As it is held around the site, 924 domestic and foreign tourism companies participated in this year's Travel Mart, and in particular, 140 overseas buyers from 33 countries were invited to Seoul to conduct 1:1 face-to-face meetings with domestic sellers in the tourism sector.

611 companies will participate in the 1:1 tourism company consultation meeting, while 313 companies will participate in the Seoul Medical Tourism International Travel Mart.

In order to diversify the Seoul tourism market, the target will be expanded not only to the main market, Asia, but also to the potential market, Gumi, and simultaneous online and offline counseling will be conducted.

The main programs of this event include the 개 opening ceremony 1 1:1 Tourism Company Counseling Meeting (B2B Travel Mart), 서울 Seoul Tourism Briefing, 서울 Seoul Medical Tourism International Debate, 서울 Seoul Tourism Promotion Zone.

1:1 Consultation Meeting for Tourism Companies (9.27.-10.1): The consultation meeting for tourism companies, a key program of this event, will be held in a way that connects overseas buyers and domestic sellers in advance and provides 1:1 consultation. Through this consultation meeting, exchanges such as sharing trends in the mutual tourism market, information on tourism products and corporate promotion in preparation for the new daily era, and establishing a contact system will be actively carried out.

"Seoul International Travel Mart" will be attended by 221 overseas buyers (95 face-to-face on-site counseling) and 390 domestic sellers, with 1,972 pre-consultation (PSA) scheduled.

The "Seoul Medical Tourism International Travel Mart" will be attended by 114 overseas buyers (45 face-to-face on-site counseling) and 199 domestic sellers, with 885 pre-consultation (PSA) scheduled.

This consultation meeting for tourism companies will be held through video counseling and on-site counseling, respectively. Video counseling will be held at the COEX Grand Ballroom for two days from 9.27 (Tue) to 10.1 (Sat), and on-site counseling will be held at 9.28 (Wed) to 29 (Thu).

The "Counseling Support Center" will be installed in the COEX Grand Ballroom to provide convenient services such as interpretation to domestic sellers who have difficulty communicating with language or establishing a video counseling system during face-to-face counseling.

During the consultation meeting, all consultation performance will be efficiently automatically statistized and reviewed in real time by introducing an online performance writing system.

Opening Ceremony (9.28): Mayor Oh Se-hoon will attend the offline opening ceremony at COEX ASEM Ballroom to deliver a message of hope to domestic and foreign tourism industry officials to support the preparation of the new daily tourism era. The opening ceremony is broadcast live on the official website of Seoul International Travel Mart and Seoul Medical Tourism International Travel Mart, and anyone can watch it.

Seoul Tourism Briefing (9.28/9.29): Seoul Tourism Briefing will also introduce Seoul's new tourism contents such as Seoul Festa, Seoul Light Chorong Festival, and Seoul Mountain Tourism, as well as beauty tourism startups (Virtual Live). In addition, medical tourism briefing sessions will be held in collaboration with Incheon City, Gangnam-gu, and tourism companies (comedy clubs) that are leading the trend of smart technology (intelligent technology).

Smart platform (based on intelligent online system) artificial intelligence (AI) & Internet-based resource sharing (Cloud) technology to attract foreign patients

ⓒSeoul Tourism Foundation
ⓒSeoul Tourism Foundation
Seoul Medical Tourism International Debate (9.28): Under the theme of "Coping with Confusion in the Era of Pandemic," domestic and foreign medical and wellness tourism experts will share the trend of the medical and wellness industry and seek strategies to strengthen competitiveness.

Professor Jin Ki-nam of Yonsei University, chairman of the Seoul Medical Tourism Promotion Council, will attend as a host and debater, and Lászl P Puczko, founder of the Health Tourism Center (HTWWW), will speak as a keynote speaker on the boundary between medical services and wellness.

A total of eight domestic and foreign medical and wellness (health care) tourism experts will attend as speakers and debaters, and the program will be broadcast live online on the official website of Seoul International Travel Mart and Seoul Medical Tourism International Travel Mart.

Photo = 2022 Seoul Medical Tourism International Travel Mart (SITMMT) poster 서울 Seoul Tourism Foundation
Photo = 2022 Seoul Medical Tourism International Travel Mart (SITMMT) poster 서울 Seoul Tourism Foundation
Seoul Tourism Promotion Zone (9.28-29): Seoul Beauty/Art Pop-up Store (Sparkling Store) in the Tourism Promotion Zone established in the lobby of the COEX Grand Ballroom You can see various attractions of Seoul tourism in one place, including the Experience Zone (Virtual Live 프 Frinker Korea 빛 Light Glim), the Exhibition Zone (Long-term Shop 유 Unique Good Company 100100 Location), and the "Hobby Beyond Space" Experience Zone (Agustry 오 Omolrae 문 Mooncadem).

The Seoul Tourism Promotion Zone will showcase various programs such as yoga, beauty, tattoos, and musical instrument performance to experience the contents and services of tourism startups (sprout companies) fostered and supported by the Seoul Metropolitan Government. In the case of the public relations area, ordinary citizens who are not sellers or buyers participating in the Travel Mart event can freely watch it, and it will also be released on the official YouTube account of Seoul Metropolitan Government through on-site sketches (simplification).

In addition, there are annual meetings (9.29), which share best practices for exchanges and cooperation projects among medical tourism cooperation agencies, and pre-survey trips to Seoul for overseas buyers who participated in business consultations (9.30.-10.1).

The Seoul Tourism Pre-Exploration Tour (Fam Tour) consists of a total of three courses: new tourism resource experience-medical, wellness-beauty, and wellness (health care), and visits hiking, Cheong Wa Dae, and beauty houses to experience Seoul tourism.

Choi Kyung-joo, director of the Seoul Tourism and Sports Bureau, said, "We hope to rebuild domestic and foreign tourism networks and preoccupy overseas travel demand to signal a recovery in the Seoul tourism market." 

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